
Human-centered product and content strategies that lead to growth and differentiation in the market.
Specializing in Health, Wellness, Women + Consciousness sectors.
Make it stand out.
I utlize insights from the real world from my uniqe background as a doula, facilitator, theater to as well as design researcher as a framework for understanding the needs of the people, for true empathic design as well as the space to translate these needs into solution.
Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.
Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.

“70 to 80% of new product developments that fail do so not for lack of advanced technology, but rather a failure to understand who we are designing for.”
— Eric von Hippel, MIT